March 14, 2017

a cheese variety offered by Mosinee, Wisconsin, supplier Maple Ridge Farms (PPAI 114165), won the Grand Champion title in the U.S. Championship Cheese Contest, outscoring more than 2,000 entries from 33 states.

“We are proud to feature Sartori Black P...

March 2, 2017

Advertising is designed to reinforce or challenge perceptions of a brand, usually with the goal of inciting the consumer to take action. Depending on where the consumer is within their purchase cycle, the desired action could be to purchase or to sim...

February 14, 2017

Branding has everything to do with identity; who you are and what kind of products and services you represent. PPAI’s 2016 Consumer Study found that, when prompted with an unaided question, 83 percent of respondents said they recalled at least one br...

January 3, 2017

“Logan” jacket has been chosen as one of the items on Oprah’s “O List,” to be featured in the January issue of O, The Oprah Magazine.

“What an honor to be selected by one of the most influential women in the world,” says Tracy Lehnen, vice president o...

January 3, 2017

Pantone has named PANTONE shade 15-0343, Greenery, its 2017 Color Of The Year. A yellow-green shade, Pantone says Greenery “evokes the first days of spring when nature’s greens revive, restore and renew” and that it is “illustrative of flourishing fo...

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