January 24, 2017

Your business card will be a more effective self-promotional tool if you follow these steps:

  1. Print a coupon on the back of your business card that offers a first order discount. Keep it simple and avoid terms people aren’t familiar with, like setu...

January 17, 2017

New Employees are the future of your company.   Lately corporations have shared high five videos, training packet advice and new hire kit images on social media of what it takes to make a good first impression on an employee’s first day.

To get a...

January 4, 2017

This study confirms U.S. consumers view promotional products as an important role in advertising. Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading adve...

January 3, 2017

“Logan” jacket has been chosen as one of the items on Oprah’s “O List,” to be featured in the January issue of O, The Oprah Magazine.

“What an honor to be selected by one of the most influential women in the world,” says Tracy Lehnen, vice president o...

January 3, 2017

Pantone has named PANTONE shade 15-0343, Greenery, its 2017 Color Of The Year. A yellow-green shade, Pantone says Greenery “evokes the first days of spring when nature’s greens revive, restore and renew” and that it is “illustrative of flourishing fo...

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