February 27, 2017

Ketterer met with BRB group rep Roni Roberts this week reviewing case studies and products that work for branding customers events.  Employees learned about the benefits of using ShedRain umbrellas for golf events and new employee kits. She shared cr...

February 22, 2017

At conferences and speaking events, one of the questions I’ve received most often – for 20 years now – is this:

Does branding matter in B2B?

The answer is an emphatic “YES.”

To fully answer the question, though, we need to first review what branding is...

PROVIDENCE, R.I. — It didn't take long for President Donald Trump to start running out of the custom-made Cross pens he uses to sign executive orders.

"I think we're going to need some more pens, by the way," he said on Inauguration Day four weeks ago...

February 14, 2017

Branding has everything to do with identity; who you are and what kind of products and services you represent. PPAI’s 2016 Consumer Study found that, when prompted with an unaided question, 83 percent of respondents said they recalled at least one br...

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