In yesterday's issue of Promotional Consultant Today, we shared six key elements of a compelling case study from business author and speaker Henry DeVries. Today, we'll share tips to put that story to work and get the sale over the finish line.

In sto...

You've had multiple meetings with multiple contacts in the same organization but you simply can't get the sale over the finish line. Why? Perhaps, your approach is too tactical. It could be time to tell the right story.

Storytelling helps persuade on...

Story highlights

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  • The gadgets may help some kids concentrate, but distract others

(CNN)If you know a middle school kid, or a parent or teacher of one, chanc...

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