PPAI 2016 Consumer Study
This study confirms U.S. consumers view promotional products as an important role in advertising. Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. In 2015, promotional products shared almost seven percent of the advertising market in the U.S. alone, at $21 billion; however, These findings also reinforced the results of previous consumer surveys by pointing out that promotional products innately possess the qualities consumers value and are built to succeed across the board in reach, recall, resonance and reaction performance metrics. This is good news for promotional products, marketers and advertisers.
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