Your business card will be a more effective self-promotional tool if you follow these steps:
Print a coupon on the back of your business card that offers a first order discount. Keep it simple and avoid terms people aren’t familiar with, like setup charges.
Write a personal note on a business card before handing it to someone. The note should be something that might remind them of your meeting, like “I’ll be in touch about the T-shirts we talked about.”
Give out more than one business card at a time. Ask recipients to pass the extras along to a colleague who might need your services as well. A referral incentive program makes this all the more effective.
Turn a useful product into your card. There are many promotional items that become excellent business cards – pens, lens cloths and magnets are good choices.
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