Advertising is designed to reinforce or challenge perceptions of a brand, usually with the goal of inciting the consumer to take action. Depending on where the consumer is within their purchase cycle, the desired action could be to purchase or to simply learn more. PPAI’s 2017 Consumer Study asked participants if their impression of a company positively changed as a result of receiving a promotional product from them? The overwhelming response was yes. This study confirmed consumers’ impression of a brand positively changed as a direct result of receiving a promotional product from them. Click here for more 2017 Consumer study Information. Click here for published article.