Good employees are the lifeblood of a company, and it takes experience and finesse to find the right candidate for the job. This is where staffing firms and human resources professionals shine. With their expertise, the right promotional products can make recruiting, hiring and retention even more effective.
According to the American Staffing Association, in the U.S. there are about 20,000 staffing and recruiting companies that operate a combined 39,000 offices. More than three million temporary and contract employees work for staffing companies in an average week, and during the course of a year, staffing companies hire nearly 15 million temporary and contract employees.
Most of these—76 percent—work full time, and one third were offered a permanent job after filling the role as temporary workers. Two thirds of employees who received offers accepted permanent positions.
A study released in 2016 found that, from 2005 to 2015, the percentage of workers in alternative work arrangements—temporary agency workers, on-call workers, contract workers, and independent contractors or freelancers—rose from 10.1 percent to 15.8 percent. The study, produced by researchers from Harvard University and Princeton University, also found that workers hired through contract companies increased from .6 percent to 3.1 percent over the same time period.
Once employees are hired, the next challenge is to keep them on board. Retention programs are ripe for promotional opportunities as a means of keeping staff engaged and enthusiastic about their places of employment.
Studies have shown that employment anniversaries are the most likely time for staff to leave their positions, and voluntary turnover numbers rise with each successive anniversary. Recognizing employees on their work anniversaries with unique gifts and incentives can help minimize the likelihood of that turnover.
Nearly 550,000 human resources specialists were employed in the U.S. in 2016, and employment in the sector is expected to grow seven percent through 2026, with most of that growth in the employment services industry. California, Texas, Florida, New York and Pennsylvania have the highest employment level for HR specialists.
Getting In On The Ground Floor
Career fairs are a popular means of attracting talent and pairing candidates with available positions. Staffing agencies that participate in or host job fairs will benefit from branded collateral as well as hard goods that can serve as useful reminders, plus boldly branded display and exhibit items including table covers, table tents, pop-up booths and signage.
Tim Sackett, president of staffing firm HRU Technical Resources in Lansing, Michigan, suggests offering items such as branded USB memory sticks with company information uploaded, toys that are either branded or represent company mascots, and, of course, pens.
Top-paying states for HR specialist positions (annual mean wage, May 2016)
Human resources and staffing professionals are supported by several organizations that can be a great jumping-off point for networking and researching prospects’ challenges with hiring and recruitment—challenges that can be met with the right promotional program.
Society For Human Resource Management www.shrm.org
National Human Resources Association www.humanresources.org
American Staffing Association www.americanstaffing.net
United States Staffing Association www.usstaffing.org
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